"The stylistic life of a product must at least match its technical life"
Acclaimed designer Frans de la Haye believes that the bed, more than any other item of furniture you can own, possesses the true feeling of home. He views the bed as a sanctuary; the one place where we can experience total bliss and security.
De la Haye follows an almost Calvinist design philosophy; “the stylistic life of a product must at least match its technical life”, he explains.
De la Haye believes that a design must, above all else, represent product integrity; the rare instance when technology, functionality and design come seamlessly together. The result is a product that has eternal value. In short: a design classic.
Frans de la Haye has designed many Auping products, including the Royal 300, 320, 340 and Auronde bed models, as well as the Dressboy.