Auping Design Team

Auping Design Team

Achieving a balance between aesthetics and comfort in all aspects of a product demands a vast amount of talent, patience and commitment. Even the slightest concession in the design process can influence the way a customer experiences a product, and thwart Auping’s determination to optimise the customers experience of every product throughout its lifetime.

Aukje Peters: “As a brand, could you have a more attractive task than caring for the welfare of the relaxing and sleeping human being? Through innovation and design we substantiate the quality of sleeping and in the end have an influence on the quality of life.”

The Auping Design Team also seeks out external designers, who are invited to collaborate with Auping on the design of new bed models and accessories. Recent examples of this collaboration are the Next model; designed by Ruud-Jan Kokke, and the Royal 370 model; created by Thomas Althaus.